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Rhodes Wellness College

8 Steps to Developing Your Coaching Niche

Once you have learned the core coaching skills, here is a sample of some of the work you will do in one of our business and leadership development programs in your second year of studies.

Research shows that coaches who develop a niche are more likely to have a successful coaching practice, long term. Developing a niche is not necessary for beginning coaches, but it is a good idea to have some idea how your strengths and experiences can assist a particular group. Here are steps you can take to create a successful niche for your practice.

  1. Make a list of “roles” you have had and things you have done in your life. From this list develop a niche or two you might be interested in pursuing
  2. Ask friends and colleagues what they believe your niche should be and pick one that seems right
  3. With this niche in mind, ask yourself the following questions:
    1. How excited to you feel about working with this group/in this area?
    2. How well does this niche fit with your interests, aptitudes, and personality?
    3. How easy would it be to become an “expert” in this area?
    4. How well can this group pay for your services?
    5. Is this group large enough for you to attract suitable clients?
    6. Do you know how to reach this group easily (where do they gather, what do they read, etc)?
  4. Interview at least three people from this niche and ask the following questions:
    1. What keeps you up at night?
    2. What goals or aspirations would you love to fulfill?
    3. What are your most pressing problems?
  5. Start a free weekly or bi-monthly meeting with a topic of concern for this group.
  6. At these meetings, give out articles or resources, offer mini laser coaching sessions.
  7. At the end of the session, tell them you can assist them to meet their goals by signing up for one-on-one coaching sessions with you.
  8. Collect testimonials and referrals.